Stéphane Bourdon joins Axion Displays
Experienced display industry veteran to lead French, Spanish and Portuguese markets, ensuring continuity for Digital Projection customers
Axion Displays has appointed Stéphane Bourdon to lead sales across France, Spain and Portugal, strengthening its local market coverage and ensuring continuity for Digital Projection customers across the region.
Bourdon brings more than 20 years of professional AV and display industry experience to the role. He joins Axion Displays following 14 years at Digital Projection, where he was sales manager for France, Spain and Portugal, as well as territories across North Africa and the Balkans.
For existing Digital Projection customers and partners, the appointment means no change to the relationships, product expertise or support they rely on. Bourdon will remain their familiar point of contact, now backed by Axion Displays’ regional sales, technical, logistics and after-sales infrastructure.
Bourdon commented: “Joining Axion Displays was a natural next step. I know the team, the products and the markets extremely well, and we share the same commitment to long-term customer relationships and strong technical support. For Digital Projection customers, it is very much business as usual – they can continue working with the same people and expect the same knowledge, responsiveness and care.”
“I’m also excited to work with Magnos LED and Brainsalt media servers, enabling me to offer customers a wider range of solutions and help them find the right technology for each project.”
Dirk Siedle, CEO at Axion Displays, added: “Stéphane brings a wealth of experience, trusted customer relationships and an exceptional understanding of the French, Spanish and Portuguese markets. He is a hugely valuable addition to the team and reinforces the continuity and local expertise at the heart of our partnership with Digital Projection.”
Axion Displays is Digital Projection’s exclusive sales representative across EMEA (excluding Germany), providing local sales, pre-sales consultancy, product availability, marketing and after-sales support. Its growing portfolio also includes Magnos professional LED solutions and Brainsalt media servers, bringing together projection, LED and high-performance media processing technologies backed by Axion Displays’ regional expertise and support.
Bourdon takes up the role with immediate effect.
