Digital Projection appoints Axion Displays for new strategic sales and support partnership in EMEA
Digital Projection, a brand of Delta Electronics, is proud to announce a new strategic partnership with Axion Displays GmbH in key EMEA markets. This marks a significant step for the expansion of the Digital Projection brand in the region, as Axion Displays now oversees the sales, pre-sales, marketing, and technical services of Digital Projection’s extensive line of 1-chip and 3-chip projectors.
Under this new agreement, Axion Displays will serve as Digital Projection’s dedicated partner in the following regions:
- United Kingdom & Ireland.
- South-West Europe: Italy, France, Switzerland, Spain, and Portugal.
- Middle East: Saudi Arabia, Kuwait, Yemen, Oman, Bahrain, Qatar, United Arab Emirates, Turkey, Syria, Lebanon, Israel, Jordan, Egypt, and Iraq.
- North Africa: Morocco, Algeria, and Tunisia.
A focus on innovation and expertise
The partnership is designed to provide local markets with enhanced access to Digital Projection’s award-winning projectors, backed by Axion Displays’ deep regional expertise and robust service infrastructure. Bringing together former key members of the Digital Projection EMEA team, the new setup ensures a deep understanding of the product range and unmatched technical expertise. Backed by a strong relationship with Digital Projection’s parent company Delta, the Axion Displays team provides customers with a seamless end-to-end experience of the sales cycle.
Axion Displays will manage:
- Sales and product availability: Streamlining product availability across multiple territories.
- Pre-sales and consultancy: Providing technical guidance for complex AV installations.
- Integrated marketing: Increasing brand visibility through targeted regional campaigns.
- After-sales service: Delivering localised technical support and maintenance.
Commenting on the new setup, Dirk Siedle, general manager at Axion Displays says: “By combining world-class projection technology with Axion Displays’ comprehensive market knowledge and service excellence, we are ensuring that customers and users in these regions receive the highest level of support and innovation.”
John Liu, group head of the Delta Display Solution Business Unit (DSBU) in Taiwan, adds: “The Axion team has a long history in championing the Digital Projection brand. With their level of technical expertise, we are confident that they can harmonise and further develop the sales and service function in the region.”
About Digital Projection
Founded in 1987, Digital Projection International is a global leader in high-performance projection technology, recognized for pioneering innovations including the world’s first 3-chip DLP® projector and the first 8K DLP® projector. With award-winning engineering that has earned two Emmy® Awards for Outstanding Achievement in Engineering Development, Digital Projection is the only projector manufacturer to receive this distinction. Today, the company delivers ultra-high-performance 3-chip and single-chip DLP® projectors that set the reference standard for demanding applications such as large venues, live events, digital cinema, education, simulation, and elite home cinema.
About Delta Electronics
Delta, founded in 1971, is a global provider of switching power supplies and thermal management products with a thriving portfolio of smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities.
About Axion Displays
Axion Displays was founded by AV professionals with extensive experience in the display solutions segment, offering sales and logistical organisation for a wide range of display products. Built around a team of experienced engineers. sales, and marketing professionals with decades of display know-how, they offer a full package to support the introduction of new and existing display products.